Neeraj Pandey and Shital Bhatia, owners of content companies, Friday Filmworks (films) and Friday Storytellers (digital) along with Sudip Tewari, ex-banker have founded Boot Room Sports – a company dedicated to sports content across all formats of storytelling - films, series, documentaries and shows.

Pandey says, "The non-live creative sports content space is hugely under-served in India compared to markets elsewhere and there is a tremendous opportunity here to create entertaining, impactful and discernible content. There is a huge audience that’s interested in real-life stories that are inspiring and journeys that are motivational across different sports. Boot Room aspires to fill this need gap. We want to cover these Indian sports stories in-depth and variety like never done before."

Bhatia says, "We have been investing heavily in our new venture and are currently working on developing our slate of films, digital series and documentaries across sports like cricket, kabaddi, boxing, gymnastics, running and football. We have acquired rights for biopics and team stories while also working on unique fictional ideas. We now have a full-fledged content and research team working solely on curating the best stories in sports in India."

Over the course of these years, the company has established a connection with sports journalists and associations and federations in various disciplines. With its emphasis on research, the company aims to develop content across all formats, be it OTT or theatrical films, fiction series, documentaries and documentary series, talk shows and podcasts. Apart from cricket, Boot Room is also looking to create stories centred on gymnastics, track & field, football, badminton, kabaddi, boxing and wrestling.

Sudip explains, “At Boot Room, our simple goal is to tell inspiring sports stories that can help bring change. Our DNA is to look for atypical stories and we are launching our company with a Hindi film inspired by the life of Indian cricketer 'Pravin Tambe’. His life is exemplary of the fact that 'Dreams do not come with an expiry date’. We aspire to make Pravin Tambe a household name through this film which can hopefully inspire the dreams of many Indians…There is dearth of quality sports storytelling in our country. Sports stories are not easy to do or tell; you need authenticity, be it recreation or documentary.”